12783564_1206617579365793_6734317308833736885_o(via ILoveLibraries.org)

Designed to increase public awareness of the value, impact and services provided by libraries and library professionals, the Libraries Transform campaign will ensure there is one clear, energetic voice for our profession. Showcasing the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age.

The Libraries Transform Campaign, an initiative of the American Library Association (ALA), is designed to increase public awareness of the value, impact and services provided by libraries and library professionals. The campaign will ensure there is one clear, energetic voice for our profession, showcasing the transformative nature of today’s libraries and elevating the critical role libraries play in the digital age.

Broad Objectives

Awareness: Increase awareness of and support for the transforming library.
Perception: Shift perception of library from “obsolete” or “nice to have” to essential.
Engagement: Energize library professionals and build external advocates to influence local, state and national decision-makers.
One Main Idea

Libraries today are less about what they have for people and more about what they do for and with people.

Key Messages

Library professionals facilitate individual opportunity and community progress.
Libraries are committed to advancing their legacy of reading and developing a digitally inclusive society.
Libraries of all kinds add value in five key areas: education, employment, entrepreneurship, empowerment and engagement.